1 · MISSIONGoal, target definition, exclusions
2 · TARGET CATEGORYEnabled RangeZR category + audience analysis
3 · INTERNAL DATACompany / booth database and listing status
4 · DISCOVERY SIGNALPost, website, news, or other current trigger
5 · APPROVED COPYHuman-controlled active copy library
6 · HISTORYPrior outreach, reply, follow-up, do-not-contact status